The basis of successful innovation consists of the ability to act, legitimation and productive applicationApplications. Being successful requires assertiveness and marketing skills—especially in organisational networks and in the internal competition of established companies. For innovative mobility concepts such as autonomous drivingDriving, autonomous, for example, newcomers and suppliersSuppliers to the automotive industry are increasingly distinguishing themselves. Those who believe in innovation set off, regardless of whether their own position is called into question or not. Among the pioneers are the Styrian region in Austria with Alp.Lab, the ENTOURAGEENTOURAGE research project, and SAPSAP® with its decision to promote sustainable mobility beyond company boundaries.
Innovative on the Road: Who Invents and Who Follows?
2024-07-16
6 pages
Article/Chapter (Book)
Electronic Resource
English
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