This study aims to analyze the consumer perception toward the taxi management in Kathmandu valley, Nepal. Using explanatory research design, 404 taxi users were interviewed as respondents with the help of structured questionnaire. The relationship between selected variables in the study was examined using structural equation modeling (SEM). Within SEL techniques—descriptive statistics, EFA, CFA, Measurement model, Path analysis and SOBEL test have been carried out in this study. This paper found that the main problems in the use of the taxi are unfair taxi price, behavior of the taxi driver, condition of the taxi and customer mainly face the problem during the night time and taxi are mostly used for the official purpose. Taxi users are moderately satisfied from the taxi service. As per taxi users, the main responsible ones for the taxi management are Government and Taxi Samiti. Aggressive promotion of the use of online taxi app (Pathao) and fixed taxi fare are the major recommendations.
Customers’ Perception Toward Taxi Management in Kathmandu Valley
stud. in Infrastructure & Control
2021-12-14
21 pages
Article/Chapter (Book)
Electronic Resource
English
Customers’ Perception Toward Taxi Management in Kathmandu Valley
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