This chapter aims to describe the role of innovation and digital solutions in facing the mobility needs of the rural areas and tourist destinations and, at the same time, to discuss the problems and conditions for their use in the provision of the different mobility and transport services. Innovation in the mobility provision chain is analysed in relation to the relevant service elements (schemes, planning, programming, evaluation and support) in order to clarify that innovation does not automatically mean digital solutions. An overview of the emerging trends in digital solutions is provided, focusing on the Mobility as a Service (MaaS) concept and mobile applications. For the APP, market-specific considerations are developed on the different roles and typologies, making a classification for understanding current Mobility APP “Jungle”. Moreover, the concept of Shared Use Mobility Agency (SUMA) is presented. SUMA aims to integrate smart mobility services under the concept of MaaS in order to answer to the mobility needs of residents and tourists acting on the demand and providing coordinated collective and ridesharing transport services. SUMA could be considered an “innovative” approach mixing advanced digital architecture and shared mobility schemes with the relevant organization, operation and business elements. Section 5 presents the SUMA implementation in Elba island (Regione Toscana-Italy), within CIVITAS DESTINATIONS project underlying the specifications of the platform and APP. Finally, besides the specific recommendations provided in each section, key recommendations for Mobility Authority and Transport Operators are spotlighted.
Innovation, Digital Solutions and MaaS Concept in Touristic Insular and Rural Destinations: The Case of the Shared Mobility Agency in Elba
Sustainable Mobility for Island Destinations ; Chapter : 3 ; 39-66
2021-11-16
28 pages
Article/Chapter (Book)
Electronic Resource
English
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