The analysis of a company’s strengths, weaknesses, opportunities and threats (SWOT) is the focus of this research. The Northport Port Klang Ro-Ro service was chosen as the focus of this project’s research. The main objective of this research is to examine the strengths, weaknesses, opportunities and threats of Northport Port Klang’s Ro-Ro services. Based on an appropriate criterion, there were 10 expert respondents that have been selected for the interview purpose. The mean, standard deviation and frequency have been carried out by using the SPSS. This research demonstrates how to use the SWOT methodologies for strategic planning in the corporate world. In order to identify the qualities and shortcomings of the Northport Port Klang Ro-Ro operation, a SWOT analysis is used in this research. For the purpose of this research, the understanding of the TOWS matrix analysis helps to determine the company’s proper business plan, and a variety of approaches and guidelines have been developed.


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    Title :

    SWOT and TOWS Matrix Analysis: A Study on Ro-Ro Port Klang Malaysia


    Additional title:

    Adv Struct Mater




    Publication date :

    2022-01-10


    Size :

    12 pages





    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English




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