Market targeting of railway freight transport in the new development stage was studied, taking the influence of the shipper's preference into consideration. Based on literature analysis and railway freight characteristics, a selection indicator system for railway freight target market is constructed. The intuitionistic fuzzy mixed average operator is used to determine the indicators’ weight. By using the utility function theory, a utility function based on five freight service attributes is established to measure shippers’ preference, then the rail freight target market selection model considering shipper's preference was constructed.
Research on market targeting of rail freight market: considering customers’ preferences for freight service
International Conference on Frontiers of Traffic and Transportation Engineering (FTTE 2022) ; 2022 ; Lanzhou,China
Proc. SPIE ; 12340
2022-11-21
Conference paper
Electronic Resource
English
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