Market targeting of railway freight transport in the new development stage was studied, taking the influence of the shipper's preference into consideration. Based on literature analysis and railway freight characteristics, a selection indicator system for railway freight target market is constructed. The intuitionistic fuzzy mixed average operator is used to determine the indicators’ weight. By using the utility function theory, a utility function based on five freight service attributes is established to measure shippers’ preference, then the rail freight target market selection model considering shipper's preference was constructed.


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    Title :

    Research on market targeting of rail freight market: considering customers’ preferences for freight service


    Contributors:

    Conference:

    International Conference on Frontiers of Traffic and Transportation Engineering (FTTE 2022) ; 2022 ; Lanzhou,China


    Published in:

    Proc. SPIE ; 12340


    Publication date :

    2022-11-21





    Type of media :

    Conference paper


    Type of material :

    Electronic Resource


    Language :

    English



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