Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution


    Access

    Redirect to SLUB

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Airport marketing



    Publication date :

    2013


    Size :

    XVII, 225 S. , 25 cm



    Type of media :

    Book


    Type of material :

    Print


    Language :

    English



    Classification :


    Airport Niche Marketing

    Vowles, Timothy M. / Mertens, Daniel P. | Taylor & Francis Verlag | 2005


    Schedules help airport marketing

    Online Contents | 1994


    Airport Ground Access: The Marketing Perspective

    Cunningham, L. F. / Gerlach, J. H. / Dunn, D. A. et al. | British Library Conference Proceedings | 1996


    Vancouver International Airport Authority Gateway Marketing Strategy

    Rowland, R. / Travel and Tourism Research Association | British Library Conference Proceedings | 1993


    The impact of mobile marketing in airport

    Lázaro Florido-Benítez | DOAJ | 2016

    Free access