How to use an integrated team, market segmentation, and selected analytic techniques to translate consumer needs into future products.


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    Title :

    Consumer Motivation Versus Market Segmentation


    Additional title:

    Sae Technical Papers


    Contributors:

    Conference:

    SAE International Congress and Exposition ; 1985



    Publication date :

    1985-02-01




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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