International air cargo shipments are described from a total marketing viewpoint for the first time. The market is measured quantatively to provide tools for decision-making. The subject is analyzed by air gateway, route, commodity, tonnage and value. The evaluation focuses attention upon areas for further growth. Air shipments are compared to total traffic moving in various markets by all modes of transport. This demonstrates where advances in one area may hold clues for development in another. An aggregative technique is used for discussing alternative trend lines for forecasting gross tonnages and their impact upon the international air cargo industry.International air cargo shipments are described from a total marketing viewpoint for the first time. The market is measured quantatively to provide tools for decision-making. The subject is analyzed by air gateway, route, commodity, tonnage and value. The evaluation focuses attention upon areas for further growth. Air shipments are compared to total traffic moving in various markets by all modes of transport. This demonstrates where advances in one area may hold clues for development in another. An aggregative technique is used for discussing alternative trend lines for forecasting gross tonnages and their impact upon the international air cargo industry.


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    Title :

    The Potential for International Commercial Air Shipments


    Additional title:

    Sae Technical Papers


    Contributors:

    Conference:

    SAE World Congress & Exhibition ; 1964



    Publication date :

    1964-01-01




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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