The paper discusses selected recommended procedures and guidelines for conducting marketing research studies designed to identify customer wants and needs. The discussion focuses on the following major subject areas:


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    Title :

    IDENTIFYING CUSTOMER WANTS THROUGH QUANTITATIVE RESEARCH


    Additional title:

    Sae Technical Papers


    Contributors:

    Conference:

    Agricultural Machinery Conference ; 1989



    Publication date :

    1989-06-01




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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