Customer satisfaction is the tie which binds engineering and marketing together in any business. It is the driving force of the whole economic system. And the second common bond - the relentless pursuit of facts.


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    Title :

    The Engineer as a Partner in Marketing


    Additional title:

    Sae Technical Papers


    Contributors:

    Conference:

    1978 Automotive Engineering Congress and Exposition ; 1978



    Publication date :

    1978-02-01




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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