This paper shows how U.S. companies use global standards to overcome technical trade barriers and increase existing or create new trade opportunities in the global marketplace. The paper provides case study illustrations of how companies have used global standards to challenge national standards as being restrictive trade barriers; provide business opportunities by unifying technical requirements, thereby unifying markets; enhance production by producing and marketing the same product globally; and gain access to new markets that are emerging as the result of rapidly changing political, social, and economic conditions.


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    Title :

    Global Standards for the Global Marketplace


    Additional title:

    Sae Technical Papers


    Contributors:

    Conference:

    SAE Earthmoving Industry Conference & Exposition ; 1998



    Publication date :

    1998-04-08




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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