Product design engineering plays a vital role in the product support capabilities a dealership can offer. The design of the product has far reaching cost implications beyond the product itself. This paper deals with the effect of product design on the dealer's marketing capabilities, his employees and more importantly, the customer.


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    Title :

    Product Support-A Dealer's Perspective


    Additional title:

    Sae Technical Papers


    Contributors:
    Wujek, Dan (author)

    Conference:

    32nd Annual Earthmoving Industry Conference ; 1981



    Publication date :

    1981-04-01




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English


    Keywords :