The automotive OEM parts supply business continues to be a competitive environment. Expectations are reaching new levels as down-scaled customer OEMs find it profitable to consolidate their purchases with suppliers who can support their need for “concept-to-customer” design and engineering support. The supplier is expected to provide a functional, cost-effective part acceptable to consumers within the design and budget parameters set by the manufacturer.For this reason a consumer research project was commissioned for auto air conditioning outlets. This paper describes the process and results of this study.
Air Conditioning Outlet Consumer Study Results
Sae Technical Papers
International Congress & Exposition ; 1995
1995-02-01
Conference paper
English
Air conditioning outlet consumer study results
Automotive engineering | 1995
|Air Conditioning Outlet Consumer Study Results
British Library Conference Proceedings | 1995
|