To increase sales and market position, automotive OEMs must have comprehensive strategies for developing innovative products while continuing to reduce costs, increase quality and accelerate time to market. One of the strategies that can help them to achieve these objectives is strategic modularity. A modularization strategy can help automakers reduce cost and time to market, as well as improve quality and launch readiness.While a significant number of OEMs are adopting modularity strategies, the realization of benefits has been, for many OEMs, limited in scope and scale. These limitations are due to: The underlying reasons for these challenges are often due to the way in which the product development process has been organized, together with governance strategies and measurements that create incentives for design engineers to get products to market faster, and the lack of enabling PLM/IT technology.


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    Title :

    Overcoming Barriers to a Successful Vehicle Modularity Strategy


    Additional title:

    Sae Technical Papers


    Contributors:

    Conference:

    SAE 2013 World Congress & Exhibition ; 2013



    Publication date :

    2013-04-08




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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