Today the automobile industry is more fiercely competitive than ever. Consumers are more demanding, competition is more aggressive and innovative, and technology is advancing rapidly. The management style required in the early 1970's won't get the job done today. What is required is a total commitment to identifying and satisfying the needs and expectations of consumers better than the competition and doing so profitably.Quality Function Deployment (QFD) is a process to take the “Voice of the Customer” and translate it into design parameters that can be deployed horizontally through product planning, engineering, manufacturing, assembly, marketing and service. The overall objectives of QFD are to improve quality, reduce the time it takes to bring a car to market, produce a product at a lower cost and provide the consumer with a product he wants. Achieving these objectives almost guarantees increased market share and profitability.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Using the “Voice of the Customer” to Establish Product Specifications


    Additional title:

    Sae Technical Papers


    Contributors:

    Conference:

    SAE International Congress and Exposition ; 1988



    Publication date :

    1988-02-01




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




    Using the "voice of the customer" to establish product specifications

    Davis,C.R. / General Motors,Chevrolet-Pontiac-Canada,CA | Automotive engineering | 1988


    Establish specifications for special grade of motor fuel

    Kern, C.E. | Engineering Index Backfile | 1929


    Seal Testing to establish quality control specifications Can Reduce “LEAKERS”

    Symons, James D. / Dega, Robert L. | SAE Technical Papers | 1960


    Integrating the Latent Customer Voice into Automotive Product Development

    Evans, S. / Lowenthal, P. A. / Boutland, E. et al. | British Library Conference Proceedings | 1998


    Integrating the latent customer voice into automotive product development

    Evans,S. / Lowenthal,P.A. / Boutland,E. et al. | Automotive engineering | 1998