With emphasis on the personal aspect, this paper discusses the role of the product planner in light of the “arbiter for the customer” relationship. This presentation covers the development, need, environment, responsibility, work, and qualifications of the product planner.A detailed discussion of product planning as it is undertaken in the automotive industry is presented. Product planning can be successful only if it obtains, correlates, and customerizes the contributions of the other operating groups to the planning process.


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    Title :

    Product Planning - Arbiter for the Customer


    Additional title:

    Sae Technical Papers


    Contributors:
    Walter, F. (author)

    Conference:

    SAE World Congress & Exhibition ; 1964



    Publication date :

    1964-01-01




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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