Dealer development is a composite of policies and procedures blended with guidance and counsel for the express purpose of developing one of the manufacturer's most important assets-his retail dealer organization. By properly utilizing the combination above, a manufacturer-supplier's objective should be to develop the dealer organization to the point where they maximize sales potential and profitability. We will consider the subject of dealer development from a manufacturer's point of view from three aspects:
Dealer Development from a Manufacturer's Point of View
Sae Technical Papers
25th Annual Earthmoving Industry Conference ; 1974
1974-02-01
Conference paper
English
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