Dealer development is a composite of policies and procedures blended with guidance and counsel for the express purpose of developing one of the manufacturer's most important assets-his retail dealer organization. By properly utilizing the combination above, a manufacturer-supplier's objective should be to develop the dealer organization to the point where they maximize sales potential and profitability. We will consider the subject of dealer development from a manufacturer's point of view from three aspects:


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    Title :

    Dealer Development from a Manufacturer's Point of View


    Additional title:

    Sae Technical Papers


    Contributors:

    Conference:

    25th Annual Earthmoving Industry Conference ; 1974



    Publication date :

    1974-02-01




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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