Our research is motivated by the need for a rigorous engineering design framework and the need for developing a demand analysis approach that is critical for assessing the profit a product can bring. A Decision-Based Design framework is presented as a rigorous design approach and the method of Discrete Choice Analysis is applied in order to create a demand model that facilitates engineering decision-making in vehicle design with an emphasis on engine design. Through interdisciplinary collaborations, we illustrate how the gap between market research and engineering analysis can be bridged in product design.
Demand Analysis for Decision-Based Design of Vehicle Engine
Sae Technical Papers
SAE 2004 World Congress & Exhibition ; 2004
2004-03-08
Conference paper
English
Demand Analysis for Decision-Based Design of vehicle Engine
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