Abstract The successful emergence of a disruptive platform in a contested industry is fraught with many challenges. The extant literature focuses on the challenges faced by the established platforms or the growth and inception of regular platforms, highlighting the need for understanding the dilemmas faced by a entrant disruptive platform. Our study sheds light on this phenomenon in an exploratory in-depth case study analysing the emergence of Jio Platform, an India based green-field platform providing mobile and digital services. Our analysis charts the disruptor's actions to navigate challenges posed by the incumbents and its own advanced technology. We demonstrate that the disruptive entrant initiated three strategic actions to overcome its ‘disruptor’s dilemma’: active market development for complement products, using strong complementors as force multipliers and effective usage of framing to secure legitimacy and support. The analysis also highlights how the strategy adopted by Jio evolved over time, as well as the difficulties of mapping this onto the existing understanding of the literature. By focusing on the intersection of the platform and disruptive innovation literature we identify managerial implications and a source of propositions for researchers, investigating the growth of the disruptive platform and its impact on the ecosystem.


    Access

    Download

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    The emergence and evolution of a disruptive platform ecosystem: evidence from the Indian mobile services industry


    Contributors:

    Published in:

    Publication date :

    2021




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English



    Classification :

    BKL:    83.72 Verkehrswirtschaft / 85.40 Marketing





    Indian Launch Services -- Its Evolution and Potential

    Balakrishnan, S.S. | Online Contents | 2003


    Disruptive passengers

    Online Contents | 1998


    Disruptive Innovation

    Gandhe, Gajanan | Springer Verlag | 2015