The research examines how motivational appeals influence 'underdogs' and 'favorites' effort in intergroup competitions. * Underdogs are more motivated by 'win' focused appeals. * Favorites are more motivated by 'don't lose' appeals. * Insight into the psychology of being part of an underdog vs. favorite group is provided.


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    Title :

    Motivating underdogs and favorites




    Publication date :

    2017




    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English



    Classification :

    Local classification FBW:    oek 7550
    BKL:    77.93 Angewandte Psychologie



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