The research examines how motivational appeals influence 'underdogs' and 'favorites' effort in intergroup competitions. * Underdogs are more motivated by 'win' focused appeals. * Favorites are more motivated by 'don't lose' appeals. * Insight into the psychology of being part of an underdog vs. favorite group is provided.
Motivating underdogs and favorites
2017
Article (Journal)
English
Automotive engineering | 1992
Online Contents | 2011
Underdogs. Test Toyota Camry 3,0 V6 und Hyundai Sonata 3,0i V6
Automotive engineering | 1997
|Automotive engineering | 2002
|British Library Conference Proceedings | 2012
|