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    Title :

    Loyalty 2010 - Frequent flyer programmes continue to be incredibly powerful marketing tools, but competition for customer attention is on the rise


    Published in:

    Publication date :

    2010



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English



    Classification :

    Local classification TIB:    275/7040
    BKL:    55.88 Luftverkehr, Raumfahrt
    RVK:    ZO 7020