Virgin Tales - In an exclusive group interview, three Virgin chief executives — Virgin America's David Cush, Virgin Atlantic's Steve Ridgway and Virgin Blue's Brett Godfrey — Share their unique perspective on life behind the Virgin brand, giving an insight into their work with flamboyant Virgin entrepreneur Sir Richard Branson. They discuss the principles which underpin the brand and explain how it transposes across different cultures, business models and leadership styles.
Airline business ; 25 , 5
2009
Article (Journal)
English
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