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    Title :

    Structural models of brand loyalty with an application to the automobile market



    Published in:

    Publication date :

    1994



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English



    Classification :

    BKL:    55.80 Verkehrswesen, Transportwesen: Allgemeines



    Structural models of brand loyalty with an application to the automobile market

    Chandrasekharan, Radha / McCarthy, Patrick S. / Wright, Gordon P. | Elsevier | 1994


    Models of Brand Loyalty in the Automobile Market

    Chandrasekharan, R. / McCarthy, P. S. / Wright, G. P. et al. | British Library Conference Proceedings | 1997



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