BRETT GODFREY - Growing pains - Virgin Blue chief executive Brett Godfrey is aiming to redefine the airline as the Australian market reaches saturation point. The only way for the carrier to make more money with less growth is to take traffic away from its rivals. To this end Godfrey plans to woo business and government traffic away from Qantas by offering a range of optional service upgrades.
Airline business ; 21 , 6
2005
Article (Journal)
English
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