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    Title :

    PART 1 - HIGHWAY-RELATED RESEARCH - Impact of Video Advertising on Driver Fixation Patterns




    Publication date :

    2004



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English


    Classification :

    BKL:    55.00 Technik der Verkehrsmittel, Verkehrswesen: Allgemeines



    Impact of Video Advertising on Driver Fixation Patterns

    Smiley, A. / Smahel, T. / Eizenman, M. et al. | British Library Conference Proceedings | 2004


    Impact of Video Advertising on Driver Fixation Patterns

    Smiley, Alison / Smahel, Thomas / Eizenman, Moshe | Transportation Research Record | 2004