SPECIAL REPORT - Marketing - Profits and loss - Many airlines try to maximise profits from their frequent flyer programmes. But this can be counter-productive in the creation of customer loyalty.
Airline business ; 21 , 3
2005
Article (Journal)
English
Loyalty - Can frequent flyer programmes make money?
Online Contents | 2009
Customer loyalty - Frequent flyer programmes are a means to an end, not the final objective
Online Contents | 2013
Online Contents | 1999