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    Title :

    CRUISE SHIPPING: IT'S ABOUT BRANDING - The cruise lines are selling excitement, not a travel trade commodity product


    Published in:

    Marine log ; 104 , 11


    Publication date :

    1999



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English


    Classification :

    BKL:    55.40 Schiffstechnik, Schiffbau / 57.00
    Local classification TIB:    770/7035