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    Title :

    Cover: Cookie Cutters Don't Cut It Anymore - Marketing strategies at casual-dining chains are focusing on differences.


    Contributors:

    Published in:

    Restaurant hospitality ; 81 , 8 ; 49-60


    Publication date :

    1997



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English


    Classification :

    BKL:    83.72 / 83.71
    Local classification TIB:    770/7050







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