Access

    Access via TIB

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Franchising True likeness? - British Airways is using the power of its brand to spread its name and services around the world via franchise agreements. Lois Jones looks at the benefits and pitfalls.


    Contributors:
    Jones, Lois (author)

    Published in:

    Publication date :

    1996



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English



    Classification :

    BKL:    55.88 Luftverkehr, Raumfahrt
    RVK:    ZO 7020
    Local classification TIB:    275/7040



    Franchising True likeness?: The benefits and pitfalls

    Jones, L. | British Library Online Contents | 1996


    Badgerline Sniffs Around Franchising Pitfalls

    British Library Online Contents | 1994




    The Role of Code Sharing and Franchising in British Airways' Development

    Allen, C. M. / Royal Aeronautical Society | British Library Conference Proceedings | 1998