MarketMiner(R) Products, a line of automated marketing analysis tools manufactured by MarketMiner, Inc., can benefit organizations that perform significant amounts of direct marketing. MarketMiner received a Small Business Innovation Research (SBIR) contract from NASA's Johnson Space Center to develop the software as a data modeling tool for space mission applications. The technology was then built into the company current products to provide decision support for business and marketing applications. With the tool, users gain valuable information about customers and prospects from existing data in order to increase sales and profitability. MarketMiner(R) is a registered trademark of MarketMiner, Inc.


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    Title :

    Mining Marketing Data


    Published in:

    Publication date :

    2002-01-01



    Type of media :

    Miscellaneous


    Type of material :

    No indication


    Language :

    English






    Marketing data

    Moore, H. | Engineering Index Backfile | 1930


    Automotive marketing data

    Engineering Index Backfile | 1932


    Data Mining

    Lam, T. / American Society of Naval Engineers | British Library Conference Proceedings | 1999