As part of a cost-shared cooperative agreement with the Golden Gate Ports Association, the report was developed to provide a self-contained procedure that guides and assists a group of ports and/or marine terminal entities to develop a regional marketing and promotional program. The methodology provides the structure, procedures and workplan used in designing and completing a regional port marketing study. It identifies the major marketing factors to be analyzed by a governing port group, and recommends a sequence for analysis during the planning process. The sequencing is segmented into four major areas: (1) pre-study requirements and considerations; (2) statement of work; (3) the study; and, (4) the port study process.


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    Title :

    Regional Port Marketing and Promotional Methodology


    Publication date :

    1988


    Size :

    95 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English




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