Documentation is submitted in support of various claims concerning the stability of the ride of the Mercury Montego to the ride found in most other automobiles in its weight or size class; that the demonstration, the assembly of a television, cannot be performed by most other cars in Mercury Montego's weight or size class; that the demonstration described established Mercury Montego's riding comfort equal to those cars of a larger and heavier class including Lincoln Continental; that the demonstration is evidence of Montego's smooth and comfortable ride, remarkable riding stability; and the Montego is a mid-size car with luxury and riding comfort of a big car.
FTC Advertising Substantiation Program. Automobiles Documentation of Ford Motor Company
1974
163 pages
Report
No indication
English