Click It or Ticket (CIOT) is an intense, short duration, seat belt enforcement program which relies heavily on paid media to reach all motorists. Ten states that implemented CIOT during May 2002, were compared with four states that conducted belt use enforcement but with limited specific paid advertisement placement and four states that conducted enforcement but without specific paid advertisement placement. Belt use increased 8.6 percentage points averaged across the ten CIOT states; 2.7 percentage points across the four limited paid advertisement placement states; versus 0.5 percentage points across the four states using no specific paid advertisement placement. Phone and paper and pencil surveys verified that more drivers in the CIOT states were aware of the heightened enforcement than in the limited or no specific paid advertisement placement states. Belt use enforcement which is highly publicized through paid media can achieve a substantial increase in a states overall belt rate.
Evaluation of Click It or Ticket Model Programs
2002
60 pages
Report
No indication
English
Fire Services, Law Enforcement, & Criminal Justice , Transportation Safety , Road Transportation , Police, Fire, & Emergency Services , Seat belt usage , Seat belt campaigns , Model programs , Motor vehicles , Evaluations , Media , Comparisons , Surveys , Safety education , Safety belts , Occupant protection , Click It or Ticket (CIOT) , Paid advertisement placement , Seat belt enforcement programs
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