The study grew out of an earlier study on the 'Effectiveness of Traffic Safety Films in Relation to Emotional Involvement'. The results indicated that the student would recall more of the information contained in a traffic safety film if that information were presented just before or just after the student's skin resistance decreased (GSR). Since GSR can be induced in many exciting events, traffic safety films which are intended to teach information should schedule that information at exciting portions of the film. Naturally, this suggests that films should be developed which would influence specific driving behavior and that they should be tested by using homogenous groups. (Author)


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    Title :

    Influencing Driver Behavior Through Classroom Films


    Contributors:
    H. W. Case (author) / E. Levonian (author)

    Publication date :

    1972


    Size :

    39 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English




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