The study assesses the impact of the consumer misconceptions, the lack of a seat belt standard, corporate attitudes towards safety, and the role of safety advocates. In addition, the study assesses the validity of the oft-stated hypothesis 'safety doesn't sell' by examining the results of Ford's 1956 safety car campaign.
Seat Belts: 1949-1956
1979
54 pages
Report
No indication
English
NTIS | 1973
British Library Conference Proceedings | 1996
|SAE Technical Papers | 1984
|