The study assesses the impact of the consumer misconceptions, the lack of a seat belt standard, corporate attitudes towards safety, and the role of safety advocates. In addition, the study assesses the validity of the oft-stated hypothesis 'safety doesn't sell' by examining the results of Ford's 1956 safety car campaign.


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    Title :

    Seat Belts: 1949-1956


    Contributors:
    L. Ronan (author)

    Publication date :

    1979


    Size :

    54 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English





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