The project aims to investigate how transport information, publicity/marketing campaigns and community programs can influence people's attitudes and travel behavior to reduce car use-and encourage cycling, walking, and the use of public transport. Inphormm has three main objectives: A review and analysis of the use of transport information and publicity/marketing campaigns to change travel attitudes and behavior and reduce car use-current practice in Europe. The development of a general model to understand how communication tools can be used to influence travel attitudes and behavior. The production of good practice guidelines for a range of organizations interested in using transport information, publicity and education campaigns. Over 150 organizations (and 120 campaigns and programs) were included in the review from Austria, Germany, Scandinavia, Spain, and the UK.
Kommunikation. Ett Viktigt Verktyg foer att Oeka Gang/Cykel och Kollektiva Resor (Communication - an Important Tool to Encourage Cycling Walking and the Use of Public Transport)
1999
64 pages
Report
No indication
English
Transportation , Transportation & Traffic Planning , Road Transportation , Sociopolitical , Information dissemination , Marketing , Communication , Walking , Bicycles , Public transportation , Sweden , Transportation planning , Transportation modes , Travel modes , Bicycle usage , Modal choice , Publicity , Foreign technology
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