This report builds on previous promotional efforts by experimenting with a new inducement of off-peak bus ridership, using a coupon redeemable for cash. The underlying assumption was that, by tempting people who ordinarily use autos for off-peak hour trips into seeking information on the bus system and then using the bus, it could be demonstrated that the bus is a viable alternative to the auto for many off-peak hour trips. The study took place in Cedar Rapids, Iowa, using two relatively homogeneous, middle-class neighborhoods. Methodology included ridership counts, an on-board survey of ticket users and recordings of the questions asked by ticket users over a special telephone.


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    Title :

    Promoting Off-Peak Hour Bus Ridership


    Contributors:
    J. F. Hultquist (author) / E. M. Wilson (author) / F. Stetzer (author) / T. J. Ross (author) / L. Corn (author)

    Publication date :

    1974


    Size :

    37 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English




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