The National Highway Traffic Safety Administration (NHTSA) began the New Car Assessment Program (NCAP) in 1979 to provide consumers with a measure of the relative crashworthiness of passenger motor vehicles. Under NCAP, 35 mph frontal crash tests into a fixed barrier are conducted annually on approximately 37 new vehicles. Results are disseminated to the media and to consumers. The goal of the program is to enhance public awareness of automotive safety and not to establish a safety standard. The objectives of this project are to: (1) assess, through the use of focus groups, vehicle-buyer perceptions, needs, and desires concerning the delivery and presentation of motor vehicle safety-performance data. This includes the existing frontal-crash test information and assessment of the public's desire for other crash test information, e.g., side-impact performance; (2) identify the potential uses of NCAP information in vehicle selection; and (3) gather preliminary information needed to plan an effective promotional campaign. Recommendations relating to the NCAP tests, presentation of the test results, distribution and placement of this information for use by consumers, and advertising to increase public awareness of the program are discussed.
Focus Groups on Traffic Safety Issues: Public Response to NCAP
1993
134 pages
Report
No indication
English
Transportation Safety , Road Transportation , Motor vehicles , Crashworthiness , Impact tests , Research dissemination , Consumer education , Promoting , Publicity , Transportation safety , Public information programs , Market research , Safety , Consumer preferences , Recommendations , NCAP(New Car Assessment Program) , New Car Assessment Program(NCAP)
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