This manual provides a structure for strategic planning that has been applied by an inland barge and towing company. It describes the procedures followed, information requirements, and the analysis of the industry, competitors, markets, and other environmental factors. Also included are extensive appendices including: bibliography, commodity classification, historical commodity flows, barge line capabilities, a sample market survey, forecasting methodology, and financial forecasting model. Originator-supplied keywords: Transportation; Inland waterways; Barge and towing industry; Strategic planning; Traffic forecasts; and Commodity flows.
Guide to Strategic Planning for the Inland Barge and Towing Industry
1984
186 pages
Report
No indication
English
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