National Highway Traffic Safety Administration (NHTSA) initiated distracted driving demonstration programs in two communities to test whether a high visibility enforcement (HVE) model could reduce two specific instances of distracted driving -- talking or tex-ting using a hand-held cell phone. The HVE model combines dedicated law enforcement during a specific period, paid and earned media emphasizing an enforcement-based message, and evaluation before and after. Click It or Ticket, NHTSA's best known and most successful HVE campaign for seat belt use, has also been effective in areas of aggressive driving and impaired driving. This report summarizes results from the first two of four waves of enforcement and media for distracted driving high visibility enforcement campaigns in two communities.


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    Title :

    High Visibility Enforcement Demonstration Programs in Connecticut and New York Reduce Hand-Held Phone Use. Traffic Safety Facts, 2010


    Contributors:
    L. Cosgrove (author) / N. Chaudhary (author) / S. Roberts (author)

    Publication date :

    2010


    Size :

    8 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English