A study was carried out to find whether accident record analysis and follow-up interviews with drivers involved in accidents can provide useful information for the design of propaganda dealing with specific driving situations. The driving situations investigated are turning right and overtaking. Accidents within these two major categories were further sub-divided on the basis of vehicle movement, so that the propaganda can illustrate in detail the types of accidents which occur most frequently. Follow up interviews with drivers having those types of accidents were used to establish how the accidents occurred. These interviews indicated lack of awareness of the presence, and to a lesser extent the movement, of other vehicles. Both physical and psychological reasons were given by drivers for such errors. This better understanding of drivers' errors should help to make driver training and propaganda more effective. (Author)


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    Title :

    Research for a Road Safety Campaign - Accident Studies for Advertising Formulation


    Contributors:

    Publication date :

    1972


    Size :

    22 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English





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