The main objective of this study was to determine guidelines for the enhancement of consumers' perceptions to electric vehicles (EV). The specific objectives were to: expose the population of Potsdam, New York to an electric car, and to demonstrate its functioning; determine the relative importance of the different attributes of the electric car from the viewpoint of the potential consumer; and determine changes in consumers' perceptions after exposure to the car (and accompanying media coverage), as compared with their perceptions before exposure. An electric vehicle was ordered from a Florida firm whose officers absconded taking the vehicle downpayment and not delivering the EV. Subsequently the chief investigator of this project drove a rented EV for 5 months with survey respondents as passengers. The conclusions and recommendations of the study were: exposure to the EV and advertising positively affect its public acceptance; the high price is the most negative feature; energy tax credits would promote EV sales; and the most probable current use for EV's is in utility service fleets. (ERA citation 08:012650)
Consumer Acceptance of Electric Vehicles
1982
88 pages
Report
No indication
English
How Does the Actual Usage of Electric Vehicles Influence Consumer Acceptance?
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