Monthly number of road crashes in Victoria, Australia, increased gradually from 1983 to 1988, before falling sharply over a period of about two years, and remaining at a low level until the end of 1992. In the late 1980s, the Victorian Transport Accident Commission (TAC) greatly increased the level of government funding for road safety television advertising and police enforcement. The TAC-funded countermeasures focused on the reduction of speeding and drunk driving. The dramatic improvement in road safety in Victoria was the subject of a major program of research at the Monash University Accident Research Centre (MUARC). MUARC researchers concluded that the TAC-funded campaigns had been very successful. In particular, they concluded that very high levels of television advertising were cost effective.


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    Title :

    Re-Investigation of the Effectiveness of the Victorian Transport Accident Commission's Road Campaigns


    Contributors:
    M. White (author) / J. Walker (author) / G. Glonek (author) / N. Burns (author)

    Publication date :

    2000


    Size :

    140 pages



    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English