Airport Cooperative Research Program (ACRP) Synthesis 56: Understanding the Value of Social Media at Airports for Customer Engagement compiles current literature and practice on how airport operators utilize social media to enhance customer engagement.
Understanding the Value of Social Media at Airports for Customer Engagement. Airport Cooperative Research Program (ACRP) Synthesis 56. A Synthesis of Airport Practice
2014
166 pages
Report
No indication
English
Air Transportation , Transportation , Transportation & Traffic Planning , Social Concerns , Communications , Airports , Customer , Public transportation industry , Transit agencies , Social media , Barriers , Case studies , Uses , Lessons learned , Policies , Literature reviews , Aviation , Adrministration , Management