Airport Cooperative Research Program (ACRP) Synthesis 56: Understanding the Value of Social Media at Airports for Customer Engagement compiles current literature and practice on how airport operators utilize social media to enhance customer engagement.


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    Title :

    Understanding the Value of Social Media at Airports for Customer Engagement. Airport Cooperative Research Program (ACRP) Synthesis 56. A Synthesis of Airport Practice


    Contributors:
    J.L Perry (author) / O Damian (author) / A Lagu (author) / L Fisher (author)

    Publication date :

    2014


    Size :

    166 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English