The goal of the project was to familiarize every Long Beach citizen with the advantages of bus travel and the services of the city-owned Long Beach Public Transportation Company. Augmenting the community outreach efforts were a newspaper-radio campaign and special on-board services such as free coffee to enhance the general public image of the desirability of transit services. Statistical analysis enabled the determination of changes in five basic variables: Ridership patterns; attitude toward riding the bus; trip frequency; source of bus information; and revenue data.


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    Title :

    Long Beach Transit Marketing Project


    Publication date :

    1974


    Size :

    42 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English





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