The elements tested in the demonstration project include: An exclusive bus lane in the median of a freeway and bus priority lanes in the downtown distribution area; fringe parking facilities which are coordinated with the bus service; new-look/new-feature buses; and extension of service to additional residential areas in an overall systems approach to the improvement of mass transit. As part of the evaluation of the demonstration project, a survey of commuters on board these buses was undertaken in order to obtain users attitudes concerning the special interior bus features as well as transit service features. The results obtained from this study should be of interest to persons considering how to allocate expenditures for new bus vehicles and transit service improvements. Bus commuters perceptions of the relative importance of various bus interior features (i.e., carpeting, special lighting, etc.) and transit service features (i.e., reliable schedules, assurance of a seat, etc.) are analyzed in the report, along with their relative satisfaction assessments of the special bus interior features. Analyses were conducted to determine if marginal improvements in interior comfort and aesthetic features proved significantly more appealing to bus commuters. The relative impact of various project marketing and promotional techniques is also presented.


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    Title :

    The Shirley Highway Express-Bus-On-Freeway Demonstration Project - Users' Reactions to Innovative Bus Features


    Contributors:
    T. H. Saks (author) / R. F. Yates (author) / K. M. Goodman (author)

    Publication date :

    1973


    Size :

    54 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English