Recent decades have seen a dramatically accelerating pace in the development and adoption of new technologies, this rapid technological change has greatly empowered vitality to short video creation platforms, and more and more Chinese airlines have started to create their accounts on TikTok to grain popularity. This paper, taking the posts released by the TikTok accounts of two typical Chinese airlines as the research objects, investigates the current situation of the operation of the two accounts and analyzes the existing problems, as well as proposes three optimization strategies for enhancing the communication capacity of Chinese airlines on TikTok and providing reference and guidance.
An Empirical Study on Service Marketing of Chinese Airlines on TikTok
2021-10-20
984448 byte
Conference paper
Electronic Resource
English
Chinese airlines post big losses
Online Contents | 1999
Springer Verlag | 2025
|Airlines blamed for Chinese flight delays
Online Contents | 2013
|Major chinese airlines in turf battle
Online Contents | 2013
|