This study explored the effect of situational factors on pedestrian intention to jaywalk. In particular, eight scenarios were designed to manipulate three situational factors, namely, time pressure, descriptive norm, and official supervision. A total of 124 subjects participated in the study. Repeated-measures ANOVA analyses indicated that hypothetical high time pressure, negative (unsafe) descriptive norm, and unsupervised effect significantly increase pedestrian intention to jaywalk. Additionally, the effect of descriptive norm was moderated by official supervision, which implied that only under an unsupervised condition can descriptive norm serve an important function in predicting pedestrian intention to jaywalk. The potential implications of this research were discussed.


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    Title :

    Effect of situational factors on pedestrian intention to jaywalk


    Contributors:
    Li, Dan (author) / Li, Yongjuan (author) / Yuan, Xiao (author)


    Publication date :

    2014-10-01


    Size :

    243694 byte




    Type of media :

    Conference paper


    Type of material :

    Electronic Resource


    Language :

    English