The role of vehicles has been rapidly expanding to become a different kind of utility, no longer just vehicles but nodes of the future Internet. The car producers and the research community are investing considerable time and resources in the design of new protocols and applications that meet customer demand, or that foster new forms of interaction between the moving customers and the rest of the world. Among the variety of new applications and business models, the spreading of advertisements is expected to play a crucial role. Indeed, advertising is already a significant source of revenue and it is currently used over many communication channels, such as the Internet and television. In this paper, we address the targeting of advertisements in vehicular networks, where advertisements are broadcasted by Access Points and then displayed to interested users. In particular, we describe the advertisement dissemination process by means of an optimization model aiming at maximizing the number of advertisements that are displayed to users within the advertisement target area and target time period. We then solve the optimization problem on an urban area, using realistic vehicular traffic traces. Our results highlight the importance of predicting vehicles mobility and the impact of the user interest distribution on the revenue that can be obtained from the advertisement service.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Advertisement Delivery and Display in Vehicular Networks


    Contributors:


    Publication date :

    2015-09-01


    Size :

    171284 byte




    Type of media :

    Conference paper


    Type of material :

    Electronic Resource


    Language :

    English



    Vehicular advertisement playing device

    YANG TIEN-TENG / CHEN CHUN-HUNG | European Patent Office | 2022

    Free access

    ADVERTISEMENT DISPLAY DEVICE AND ADVERTISEMENT DISPLAY MEDIUM

    KOIBUCHI YUYA | European Patent Office | 2017

    Free access

    ADVERTISEMENT DISPLAY DEVICE, ADVERTISEMENT DISPLAY METHOD, COMPUTER PROGRAM, AND ADVERTISEMENT DISPLAY SYSTEM

    NAKAO HIROSHI / SAKAKIBARA HAJIME / CHIGA MAKOTO et al. | European Patent Office | 2022

    Free access

    VEHICULAR DISPLAY DEVICE, VEHICULAR DISPLAY METHOD AND VEHICULAR DISPLAY PROGRAM

    HIKUMA TOMOHITO / KUBOTA YOSUKE | European Patent Office | 2023

    Free access

    Vehicular display apparatus, vehicular display method, and vehicular display program

    WATANABE SEIGO / KISHI NORIMASA / YANAGI TAKURA et al. | European Patent Office | 2017

    Free access