In this article, traveling passengers along Chongqing-Lichuan High-speed Railway line are regarded as research object in this paper. More than 5000 random sampling data of passenger travel and their characteristic along the Chongqing-Lichuan High-speed Railway line are obtained through SP/RP questionnaire design, and through the market segmentation by using Logistic regression to deal with these sampling data, three market segmentations are obtained: migrant workers, non-economic travel and business travel. Then three traveler characteristic indexes, age, monthly income and profession are statistically analyzed in each subordinate market segmentation, which could be helpful for the operators of Chongqing-Lichuan High-speed Railway to design differentiated products, thus realizing revenue maximization of passenger high-speed railway operation.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    The market segmentation on passenger transportation of High-speed Railway with logistic regression model


    Contributors:
    Li, Yanjin (author) / Zhu, Hai (author) / Liu, Yonghong (author)


    Publication date :

    2016-07-01


    Size :

    889915 byte




    Type of media :

    Conference paper


    Type of material :

    Electronic Resource


    Language :

    English